A. QSR experience
Which QSR / restaurant brands has Repro completed projects for?
Dunkin' confirmed — what else? Jersey Mike's, Wayback, Dave's Hot Chicken, Smith & Wollensky, anything we missed?
Roughly how many projects total, broken out by brand if you can?
Even ranges are useful — "40+ Dunkin' refreshes, 6 Jersey Mike's, a handful of others."
Geographic footprint — which states, and roughly how concentrated where?
MA, NH, RI, ME, VT, CT, FL — anywhere else? Where's the center of gravity?
D. Brand and visual identity
Do you have a logo file, brand colors, or style guide you want preserved?
If yes, just describe — we'll grab the files separately. If no, we're free to recommend.
Color preference for the new site? Or anything to avoid?
E. Proof — photography, testimonials, flagship projects
Any specific photos or projects you definitely want featured? Anything off-limits?
Optional — we'll pull from your existing site and socials by default. Just flag anything we shouldn't miss, or anything you'd rather not show.
Three named clients we could pursue for testimonials — names and companies are enough.
Ideally a QSR franchisee, a multi-unit developer, and one repeat client. We'll draft the ask.
Top 3 flagship projects to feature on the site.
Danvers Dunkin' 14-day is one. What are the other two you're proudest of?
F. Current tech and logistics
Current site CMS, hosting, any CRM or lead-tracking, email/calendar platform?
Best guesses are fine — we'll verify. "WordPress on GoDaddy, no CRM, Gmail" is a perfectly useful answer.
Who else is involved in approving the new site direction?
Shari? William? Anyone else? Helps us know who to loop in and when.
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